Maison Psyché – the creation of a luxurious perfume house
Maison Psyché presented by the Rémy Cointreau Group.
Remy Cointreau Group has launched Maison Psyché on the premise when outstanding terroirs meet the alchemy of masters savoir-faire. Check the news Maison Psyché – the creation of a luxurious perfume house on Switzerland based Lifestyle Magazine – Kenleaks Magazine.
Baptiste Loiseau, Cellar Master of Maison Rémy Martin, and Sophie Labbé, Principal Perfumer at Firmenich.
They are the creative souls at the core of Maison Psyché share a drive to elevate the best raw materials.
In the official press release Maison Psyche citated:
Maison Psyché was born from our shared love for the terroirs and age-old expertise, both in Cognac and further afield where perfumery’s finest raw materials blossom. These carefully selected raw materials form the foundations of five exceptional olfactory creations making up the first Maison Psyché collection. We left them to age in the Maison Rémy Martin cellars in Cognac to allow them to expand their range of expression in our tonnelets (small oak casks). Time has done its work and the result is striking, just like for our eaux de vie.
Using wood and the mastery of time to reveal the essence of the materials is an art practiced since time immemorial by the House of Rémy Martin.
The Maison Psyché parfums forms by the time spent in wood casks expressly created by Seguin Moreau, whose competence as coopers for over 200 years, in addition to being the outcome of a joint creation between Sophie and Baptiste. That is where the perfumes’ magic lives.
The House of Rémy Martin has been practicing the skill of revealing the essence of materials via the use of wood and the mastery of time since time immemorial. This technique therefore leads to the development of new scents with unparalleled skin longevity and olfactory richness.
An outstanding scent needs an exceptional environment. The Maison Psyché perfume bottles are the real collection pieces craft of Baccarat crystal. The Maison Psyche bottles adds the touch of gold and diamonds with in limited quantities.
For Francesco Riosa, CEO of Maison Psyché, “the creation of Maison Psyché is the fulfilment of a wonderful dream. The dream of reinventing La Grande Parfumerie in the 21st century and restoring its prestige by connecting it to the traditional and time-honored expertise of Exceptional Spirits.”
“Maison Psyché is a bridge between two worlds, that of luxury fragrance and that of spirits” – Éric Vallat
According to Eric Vallat, CEO of Rémy Cointreau Group, “Maison Psyché range is a natural extension of our activities. It is based on the special blending and ageing expertise specific to the world of spirits to elevate the finest raw materials from perfumery and create innovative fragrances.
Maison Psyché is a bridge between two worlds, that of luxury fragrance and that of spirits, and a bold venture with terroirs, people and time at its very heart“.
The Story of Maison Psyché
Maison Psyché is based on the founding myth of Cupid and Psyché. Psyché is the daughter of a king who was of such rare, with exceptional and magnificent beauty.
Cupid himself succumbed to the allure of the innocent princess, despite the jealousy of his mother, Venus. At the end of the story, when she is plunged into a deep sleep, Psyché is awoken by an arrow from Cupid.
Now welcome on Olympus. The beauty drinks nectar and ambrosia which make her immortal, and she ultimately enjoys eternal happiness alongside her Love. In ancient Greek art, Psyché is traditionally depicted with butterfly wings. It’s a symbol of the soul and the metamorphosis towards eternal happiness.
Metamorphosis is the founding principle of the Maison. The collection of fragrances intensified by the time spent in oak casks. It’s an unrivalled process in the world of luxury fragrance.
Mason Psyché creates a unique aromatic richness, exceptional longevity on the skin and a distinctive olfactory signature.
Check the news Maison Psyché – the creation of a luxurious perfume house on Switzerland based Lifestyle Magazine – Kenleaks Magazine.
.